I'm Carter, a brand identity designer with a background in US practice, currently based in Europe. I work remotely with clients in the US, UK, Australia, and beyond.
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Most of my clients are founders and owners who know exactly what makes their business worth caring about. They just haven't found a way to show it yet. That's the problem I'm good at solving.
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My process always starts with the idea at the center of the business. What's actually true about this place, this product, this person? Once that's grounded, every decision gets easier: the mark, the type, the palette, the system logic. I'm not trying to make things look expensive or trendy. I'm trying to make them look right.