Brand Identity
A complete visual identity built from scratch. This includes the logo mark, supporting marks if needed, color palette, typography, and a brand guidelines document you can hand to a printer, developer, or social media manager. Best for new businesses or businesses ready for a full rebrand.
Brand Refresh
For businesses with equity in what they already have. This holds onto what your audience recognizes while making the system work harder and more consistently. Good for businesses that have grown past their original branding.
Brand Guidelines
If you have visual assets that aren't being used consistently, this turns them into a working document your team can actually follow.
Not sure which one fits? A short conversation is the best place to start.
Discovery
We start with a conversation about your business, what you're building, who you're building it for, and what your current visual identity is and isn't doing. No jargon, no brief template to fill out. Just a real conversation.
Design
I work through the concept and present a complete direction. Not five half-formed options. One well-considered one, with the reasoning behind every decision. You'll see exactly why things look the way they look.
Delivery
You get organized, production-ready files and a guidelines document. I stay available for questions after delivery, because implementation is where a lot of identities lose coherence.